IP Designer | Lead Concept Artist

A specialist in character development and IP management, Dimas Raviandra has a proven track record of leading creative departments within the tech and animation industries. He is recognized for translating complex artistic visions into market-ready assets, ranging from collectible toy designs to full-scale brand identities.
With a background as the Lead Concept Artist for Bythen and Art Director for retail brands, Dimas provides the strategic oversight and technical precision required for high-standard IP supervision. He holds a degree from ITB and continues to drive innovation in the intersection of digital art and commercial merchandise.
Core Skills: IP Standards • Concept Art  • Brand Strategy
Highlights: Former Lead Concept Artist @ Bythen • ITB Alumnus
Portofolio
Intellectual Property Designer | POP JOY | 2026 - present
Shaping the future of play and collectibles through strategic IP development. I specialize in transforming imaginative concepts into market-ready characters designed specifically for high-end merchandise and plushies. My work bridges the gap between artistic storytelling and commercial viability, ensuring every character resonates with global audiences and translates seamlessly into tangible lifestyle products.
Lead Concept Artist | Bythen | 2024 - 2025
Leadership & Mentorship: Led and supervised a team of concept artists to ensure visual assets aligned with the company’s creative vision.

Process Optimization: Developed style guides and streamlined workflows to improve production efficiency and maintain artwork consistency.

Freelance Art Director & Designer  | TAVI | 2024 - 2025
Creative Direction: Led the visual strategy for digital marketing campaigns, ensuring brand consistency across all marketplace platforms.

Performance Marketing: Designed high-conversion graphic and motion assets for Shopee, Tokopedia, and CPAS (Collaborative Ads) to drive brand engagement and sales.

Multidisciplinary Execution: Produced a wide range of creative collateral, combining graphic design and motion graphics to create a dynamic brand presence.


Concept Artist | Al-Qolam Pictures  | 2022-2023
Visual Development : Developed character designs, environments, and artistic concepts for the "Hafiz and Hafizah" series and upcoming feature films.

Artistic Identity : Shaped the overall aesthetic and visual identity to ensure a stunning and immersive audience experience.


Graphic Designer | Three Folks Coffee |  2019-2021
Brand Identity: Managed all graphic design needs for the café, including packaging, menu design, and social media assets.
Marketing Collateral: Created cohesive visual designs that enhanced brand identity and resonated with the target audience, contributing to the brand's overall success.
Tavi , Vividize, Elnusa Transamudera, Riftstorm, SEMISOFT
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